{"ModuleCode":"MKT3415","ModuleTitle":"Marketing in a Digital Age","Department":"Marketing","ModuleDescription":"This course is designed to wire the students to the digital economy and provides students with Web tools and e-marketing knowledge to compete effectively in the e-business world. Emphasis will be placed on tapping the enormous potential of the Internet as a new marketing medium and exploring the unique characteristics of computer-mediated marketing environments that distinguish them in significant ways from traditional, terrestrial markets of opportunity. Course content includes detailed assessment of issues related to: information economy, e-marketing research, shopping bots and consumer behavior, permission marketing and viral marketing, Internet shopping and e-tailing models, auctions and affiliate marketing, Net community and CRM (customer relationship management), clickstream analysis and online personalisation, and public policy and e-business ethics.","ModuleCredit":"4","Workload":"3-0-0-5-3","Types":["UEM"],"Prerequisite":"MKT1003","Timetable":[{"ClassNo":"P1","LessonType":"Sectional Teaching","WeekText":"Every Week","DayText":"Friday","StartTime":"0800","EndTime":"1100","Venue":"BIZ2-0413B"}],"LecturePeriods":["Friday Morning"],"CorsBiddingStats":[{"AcadYear":"2013/2014","Semester":"2","Round":"1A","Group":"Sectional Teaching P01","Quota":"37","Bidders":"43","LowestBid":"10","LowestSuccessfulBid":"313","HighestBid":"4004","Faculty":"School Of Business","StudentAcctType":"Returning Students [P]"},{"AcadYear":"2013/2014","Semester":"2","Round":"2A","Group":"Sectional Teaching P01","Quota":"5","Bidders":"0","LowestBid":"0","LowestSuccessfulBid":"0","HighestBid":"0","Faculty":"School Of Business","StudentAcctType":"Reserved for [G] in later round"},{"AcadYear":"2013/2014","Semester":"2","Round":"2B","Group":"Sectional Teaching P01","Quota":"1","Bidders":"3","LowestBid":"1000","LowestSuccessfulBid":"1861","HighestBid":"1861","Faculty":"School Of Business","StudentAcctType":"Returning Students and New Students [P]"},{"AcadYear":"2013/2014","Semester":"2","Round":"2B","Group":"Sectional Teaching P01","Quota":"5","Bidders":"3","LowestBid":"17","LowestSuccessfulBid":"1","HighestBid":"700","Faculty":"School Of Business","StudentAcctType":"NUS Students [G]"},{"AcadYear":"2013/2014","Semester":"2","Round":"3A","Group":"Sectional Teaching P01","Quota":"2","Bidders":"4","LowestBid":"500","LowestSuccessfulBid":"1001","HighestBid":"2291","Faculty":"School Of 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