{"ModuleCode":"JS2225","ModuleTitle":"Marketing and Consumer Culture in Japan","Department":"Japanese Studies","ModuleDescription":"Today's Japan is one of the most highly developed consumer markets. For its people shopping has presumably become the most important leisure and social activity and companies try to attract customers with continuous product and sales innovations. The module investigates this intricate relationship between business and consumer, economics and society, by looking at various case studies, for each critically identifying and discussing patterns of consumption and marketing from a multidisciplinary perspective. 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