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must observe because they are conventions that readers have come to expect. They also give media copy consistency . Eg. whether you use Mr and Mrs, do you repeat Prime Minister before Lim Ah Kow in second and later references, do you write US or U.S.A. etc\n","Order":2,"Rating":0,"SiteType":""}],"Lecturers":[{"ID":"f77937a9-dfb3-4951-a01c-04edb085181c","User":{"UserID":null,"Name":"Tan Ee Lyn","Email":null,"Title":null,"UserGuid":"b0b85320-af6d-4210-b524-db3a38ec2d51","AccountType":null},"Role":"Lecturer                                                                                            ","Order":1,"ConsultHrs":null},{"ID":"e499b5fa-a95c-4ed4-a570-15d03b510644","User":{"UserID":null,"Name":"Alfred Siew","Email":null,"Title":null,"UserGuid":"16060149-d260-42dd-a05d-9f00c88925d0","AccountType":null},"Role":"Tutor                                                                                               ","Order":2,"ConsultHrs":null},{"ID":"8ddb77f6-bac7-4a39-8059-2d611b47f3b3","User":{"UserID":null,"Name":"Lai Ee Na","Email":null,"Title":null,"UserGuid":"8f95e4d5-b334-40d1-8df2-ae69ed0aa0d5","AccountType":null},"Role":"Tutor                                                                                               ","Order":3,"ConsultHrs":null}],"Descriptions":[{"ID":"1e5f053b-8835-4692-be49-41f07234cfff","Title":"Learning Outcomes","Description":"NOTE: THE INFORMATION BELOW IS SUBJECT TO CHANGE UP TILL THE START OF TERM.<br>\r\n<br>\r\nEver wondered how news articles and features are crafted or why advertisements are made the way they are? More importantly, how do they touch our hearts and change behaviour?<br>\r\n<br>\r\nThis module will show you how media specialists and communication maestros use writing to inform, educate and persuade. Over the course of 13 weeks, you will learn about the roles different types of media play and&nbsp;develop&nbsp;skills&nbsp;to write for&nbsp;mass and new media through instruction and&nbsp;practice.<br>\r\n<br>\r\nUsing assignments that mirror what goes on outside, your teachers will bring the real world into the classroom and you will get&nbsp;hands-on experience in writing for different media genres &ndash; such as conventional media, public relations, the web, social media and advertising.<br>\r\n&nbsp;<br>\r\nWhile working to produce clear and effective writing that captures your target audience, you will learn and become sensitized to ethics and best practices, and social responsibility and activism in different types of media writing.<br>\r\n&nbsp;<br>\r\nThis is an intensive, hands-on writing module where students will be encouraged to think critically and ask questions, obtain and organise information, and finally, piece them together in writing.&nbsp;<br>\r\n<br>\r\nTake a look at some of&nbsp;the work of NM2220 (Introduction to media writing) and NM3211 (News reporting and editing) students last semester: <a href=\"http://blog.nus.edu.sg/nm3211/\">http://blog.nus.edu.sg/nm3211/</a><br>\r\n<br>\r\nNOTE: This course is not designed to improve your grammar but to give you hands-on experience in producing different media writing styles. We will expect students to have a good command of the language.","Order":1},{"ID":"2e5f053b-8835-4692-be49-41f07234cfff","Title":"Prerequisites","Description":"There are no pre-requisites for this module - except a keen desire to write with flair and confidence.","Order":2},{"ID":"3e5f053b-8835-4692-be49-41f07234cfff","Title":"Teaching Modes","Description":"&nbsp;\r\n<table border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"width: 98.42%\" width=\"98%\">\r\n\t<tbody>\r\n\t\t<tr>\r\n\t\t\t<td style=\"height: 20px; width: 96.26%\">\r\n\t\t\t\t&nbsp;</td>\r\n\t\t\t<td nowrap=\"nowrap\" style=\"height: 20px\">\r\n\t\t\t\t&nbsp;</td>\r\n\t\t</tr>\r\n\t</tbody>\r\n</table>\r\n&nbsp;<br>\r\n<table border=\"0\" cellpadding=\"0\" style=\"width: 102.8%\" width=\"102%\">\r\n\t<tbody>\r\n\t\t<tr>\r\n\t\t\t<td style=\"width: 99.42%\">\r\n\t\t\t\tThis module is conducted in a lecture-tutorial format. All lectures and weekly tutorials are two hours long.<br>\r\n\t\t\t\t<br>\r\n\t\t\t\tTutorials start on Week 3 of the new term. Please refer to CORS for the time and location of&nbsp;the tutorial class that is allocated to you.<br>\r\n\t\t\t\t<br>\r\n\t\t\t\tStudents are expected to participate actively in class, especially during tutorials. They will spend time writing in class and receive guidance from tutors. They may choose to do re-writes but these will not change their grades.<br>\r\n\t\t\t\t&nbsp;</td>\r\n\t\t</tr>\r\n\t</tbody>\r\n</table>\r\n","Order":3},{"ID":"4e5f053b-8835-4692-be49-41f07234cfff","Title":"Schedule","Description":"Note: subject to change before the start of term<br>\r\n<br>\r\nWeek 1: Introduction to Media Writing\r\n<ul>\r\n\t<li>\r\n\t\tCourse structure, what it delivers, what&rsquo;s expected of students</li>\r\n\t<li>\r\n\t\tDifferentiating various forms of media &ndash; journalism, broadcasting, online writing, social media, public relations, advertising</li>\r\n\t<li>\r\n\t\tKnow your audience</li>\r\n\t<li>\r\n\t\tWhat&rsquo;s good writing</li>\r\n</ul>\r\n&nbsp;Week 2: Conventional media\r\n<ul>\r\n\t<li>\r\n\t\tPurpose of news: inform, educate and persuade; mouthpiece or watchdog?</li>\r\n\t<li>\r\n\t\tDifferent types of news vendors and their functions</li>\r\n\t<li>\r\n\t\tNews values, news spin, news angling</li>\r\n</ul>\r\n&nbsp;Week 3: News Writing I\r\n<ul>\r\n\t<li>\r\n\t\tDeveloping your story</li>\r\n\t<li>\r\n\t\tNews gathering: Research, observation, securing interviews and interviewing sources</li>\r\n\t<li>\r\n\t\tChallenges</li>\r\n</ul>\r\nWeek 4: News Writing II\r\n<ul>\r\n\t<li>\r\n\t\tStory structure and analysis</li>\r\n\t<li>\r\n\t\tLead writing - direct (inverted pyramid) and indirect leads</li>\r\n</ul>\r\nWeek 5: News Writing III<br>\r\n<br>\r\n<ul>\r\n\t<li>\r\n\t\tHeadlines, transitions, flow and coherence</li>\r\n\t<li>\r\n\t\tEvidence, quotes, colour</li>\r\n\t<li>\r\n\t\tNews in context - how it all comes together</li>\r\n\t<li>\r\n\t\tTypes of news stories:<br>\r\n\t\t- Hard vs soft news, spot stories vs features<br>\r\n\t\t- Political/general news (conflict, disaster)<br>\r\n\t\t- Financial/business (currencies, stocks, bonds, macroeconomics)<br>\r\n\t\t- Health/science (epidemics, cutting edge research)<br>\r\n\t\t- Entertainment/sports/human interest<br>\r\n\t\t- Travel, fashion, culture, food and&nbsp;film reviews</li>\r\n</ul>\r\n<p>\r\n\tWeek 6: Media writing with non-text elements</p>\r\n<ul>\r\n\t<li>\r\n\t\tImages, graphics and design</li>\r\n\t<li>\r\n\t\tPhotographs</li>\r\n\t<li>\r\n\t\tInfographics</li>\r\n</ul>\r\nWeek 7: Writing for Social Media\r\n<ul>\r\n\t<li>\r\n\t\tFacebook, Twitter. Mobile media</li>\r\n</ul>\r\n<p>\r\n\tWeek 8:&nbsp; Writing for Advertising</p>\r\n<ul>\r\n\t<li>\r\n\t\tThe ad writing process, Needs and appeals, Audience</li>\r\n\t<li>\r\n\t\tPlatforms &amp; Copy writing</li>\r\n</ul>\r\n<p>\r\n\tWeek 9:&nbsp; Writing for Public Relations</p>\r\n<ul>\r\n\t<li>\r\n\t\tThe PR process, PR work,</li>\r\n\t<li>\r\n\t\tNews releases, Video News releases,</li>\r\n\t<li>\r\n\t\tPR publications &amp; presentations</li>\r\n</ul>\r\n<p>\r\n\tWeek 10: Writing for the Web</p>\r\n<ul>\r\n\t<li>\r\n\t\tUsing sound, video, multimedia and interactive elements</li>\r\n\t<li>\r\n\t\tHow people read online. How to capture readers</li>\r\n</ul>\r\n<p>\r\n\t<br>\r\n\tWeek 11:&nbsp;Media freedoms and regulations</p>\r\n<ul>\r\n\t<li>\r\n\t\tConventional media and its spectrum of roles: mouthpiece or watchdog</li>\r\n\t<li>\r\n\t\tRegulations that impinge on media freedom in Singapore and elsewhere</li>\r\n\t<li>\r\n\t\tLibel, defamation, intellectual property laws in Singapore and elsewhere</li>\r\n\t<li>\r\n\t\tNew restrictions on online news websites in Singapore and elsewhere</li>\r\n</ul>\r\nWeek 12: Ethics, social responsibility and activism in writing\r\n<ul>\r\n\t<li>\r\n\t\tWhy is ethics important</li>\r\n\t<li>\r\n\t\tBest practices in media writing - protecting your sources, conflict of interest, balance, evidence</li>\r\n\t<li>\r\n\t\tWhat is activism, why is it important</li>\r\n</ul>\r\nWeek 13:&nbsp; Working in Media, review &amp; preparing for exams<br>\r\n&nbsp;<br>\r\nExam: to be advised<br>\r\n","Order":4},{"ID":"5e5f053b-8835-4692-be49-41f07234cfff","Title":"Synopsis","Description":"This course is for anyone who wants to write more effectively and who is interested in finding out how communication and media experts do their job. It shows you how writing&nbsp;can be made more effective, so that it informs and persuades your audience.&nbsp;It is a course that will prime you for&nbsp;advanced, more specialised&nbsp;courses, such as NM3211 News reporting and editing, NM3219 Writing for communications management.","Order":5},{"ID":"6e5f053b-8835-4692-be49-41f07234cfff","Title":"Syllabus","Description":"You will learn to write purposefully and with confidence. Through hands-on practice in writing for various media genres, you will learn to pitch your writing so that it is understandable and persuasive for your target audience. Through interviews, you will learn to collect data and intelligence - the building blocks of writing. You will try your hand at organizing sometimes huge amounts&nbsp;of data, filtering them and then sewing them together into a coherent piece of writing -&nbsp;whilst bearing in mind that media writing comes with responsibility and has to be governed by ethical behaviour.<br>\r\n&nbsp;<br>\r\nThis course will concentrate on:\r\n<ul>\r\n\t<li>\r\n\t\tConventional media writing</li>\r\n\t<li>\r\n\t\tNon-text elements in media communication</li>\r\n\t<li>\r\n\t\tPublic relations writing</li>\r\n\t<li>\r\n\t\tWeb writing</li>\r\n\t<li>\r\n\t\tSocial media writing</li>\r\n</ul>\r\n","Order":6},{"ID":"7e5f053b-8835-4692-be49-41f07234cfff","Title":"Practical Work","Description":"Voice recorder and camera, functions available in smartphones<br>\r\n","Order":7},{"ID":"8e5f053b-8835-4692-be49-41f07234cfff","Title":"Assessment","Description":"News story (text story, pix)&nbsp;&ndash; 10% (submission in week 6)<br>\r\n<br>\r\nMultimedia news&nbsp;story (text, infographic and pix compulsory, video optional)&nbsp;- 15% (week 8)<br>\r\n<br>\r\nSocial media writing&nbsp;&ndash; 10% (week 10)<br>\r\n<br>\r\nPress&nbsp;release - 15% (week 12)<br>\r\n<br>\r\nClass participation &amp; tutorial exercises &ndash; 10%<br>\r\n<br>\r\nFinal exam &ndash; 40%","Order":8},{"ID":"b3116f30-31b4-4e4f-a162-6108470539ce","Title":"Workload","Description":"2-0-2-4-2<br>\r\n<br>\r\n<small>Workload Components : A-B-C-D-E<br>\r\nA: no. of lecture hours per week<br>\r\nB: no. of tutorial hours per week<br>\r\nC: no. of lab hours per week<br>\r\nD: no. of hours for projects, assignments, fieldwork etc per week<br>\r\nE: no. of hours for preparatory work by a student per week</small>","Order":9}],"ReadingFormatted":[{"ID":"62214600-ed5e-4616-976d-d6ebd7936479","Title":"Writing for the Mass Media","Author":"Stovall, James Glen","Edition":"28 May","PubYear":"2013","ISBN":"","Publisher":"Pearson","BookType":"Compulsory","AdditionalInfo":"","CompWebsite":"","Order":1},{"ID":"158dfd85-acc3-487d-af73-162844a3171b","Title":"News writing & reporting","Author":"Bruce Itule and Douglas Anderson","Edition":"7e","PubYear":"2008","ISBN":"0072981091","Publisher":"McGraw-Hill","BookType":"References","AdditionalInfo":"","CompWebsite":"","Order":2},{"ID":"aa5e1d74-4545-4eb3-bdf0-fc36e17e1869","Title":"Media law in singapore","Author":"Teo Yi Ling","Edition":"3e","PubYear":"2011","ISBN":"9810705522","Publisher":"Sweet and Maxwell Asia","BookType":"References","AdditionalInfo":"","CompWebsite":"","Order":3}],"ReadingUnformatted":[]}],"Lecturers":["Tan Ee Lyn"],"LecturePeriods":["Wednesday Morning"],"TutorialPeriods":["Monday Morning","Monday Afternoon","Tuesday Morning","Thursday Morning","Thursday Afternoon","Friday Morning","Friday Afternoon"]},{"Semester":2,"ExamDate":"2016-05-03T17:00+0800","Timetable":[{"ClassNo":"1","LessonType":"Lecture","WeekText":"Every Week","DayText":"Wednesday","StartTime":"0800","EndTime":"1000","Venue":"LT14"},{"ClassNo":"W1","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Friday","StartTime":"1200","EndTime":"1400","Venue":"AS4-0110"},{"ClassNo":"W2","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Monday","StartTime":"1400","EndTime":"1600","Venue":"AS4-0110"},{"ClassNo":"W3","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Tuesday","StartTime":"1000","EndTime":"1200","Venue":"AS4-0110"},{"ClassNo":"W4","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Tuesday","StartTime":"1200","EndTime":"1400","Venue":"AS4-0110"},{"ClassNo":"W5","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Thursday","StartTime":"1000","EndTime":"1200","Venue":"AS4-0110"},{"ClassNo":"W6","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Thursday","StartTime":"1200","EndTime":"1400","Venue":"AS4-0110"},{"ClassNo":"W7","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Friday","StartTime":"1000","EndTime":"1200","Venue":"AS4-0110"}],"LecturePeriods":["Wednesday Morning"],"TutorialPeriods":["Friday Afternoon","Monday Afternoon","Tuesday Morning","Tuesday Afternoon","Thursday Morning","Thursday Afternoon","Friday Morning"]}]}