{"ModuleCode":"BMK5003","ModuleTitle":"Behavioral Economics","Department":"Marketing","ModuleDescription":"Behavioral economics is an interdisciplinary field which applies psychological theory and research to economics. Important behavioral economics findings which demonstrate persistent and systematic deviations from the “rationality” assumption in economic decision making will be surveyed. Alternative theoretical accounts departing from the standard rational, self-interested maximization models will be introduced. The implications to business practices will also be discussed.","ModuleCredit":"4","Workload":"3-0-0-4-3","Prerequisite":"An introductory course in microeconomics","AcadYear":"2015/2016","History":[{"Semester":2,"Timetable":[{"ClassNo":"1","LessonType":"Sectional Teaching","WeekText":"Every Week","DayText":"Tuesday","StartTime":"1100","EndTime":"1400","Venue":"BIZ1-0202"}],"LecturePeriods":["Tuesday Morning"]}]}