{"ModuleCode":"NM2301","ModuleTitle":"Persuasive Communication: Theory and Application","Department":"Communications And New Media","ModuleDescription":"This module is to help students understand and be able to apply persuasive theories and research to everyday life. It covers different persuasive theories and applications. It scrutinizes the social scientific approaches to persuasion, and analyses language and persuasive symbols, as well as non-verbal persuasion. The module is designed with the emphasis on the application of different theories in designing persuasive messages. The main focus of the module is to understand various theoretical approaches to persuasive message design, cognitive processing such as central and peripheral routes of persuasion, and attitude change.","ModuleCredit":"4","Workload":"2-1-0-0-7","ExamDate":"2015-12-01T13:00+0800","ExamDuration":"P2H","ExamVenue":"MPSH1-B","Types":["Module","UEM"],"Lecturers":["Julian Lin"],"IVLE":[{"Announcements":null,"Forums":[],"Workbins":[],"Webcasts":[],"Gradebooks":[],"Polls":[],"Multimedia":[],"LessonPlan":[],"ID":"2541179d-3537-4a3a-840d-9748754fa91c","CourseLevel":"1","CourseCode":"NM2301","CourseName":"PERSUASIVE COMMUNICATION: THEORY AND APPLICATION","CourseDepartment":"","CourseSemester":"Semester 1","CourseAcadYear":"2015/2016","CourseOpenDate":"/Date(1431360000000+0800)/","CourseOpenDate_js":"2015-05-12T00:00:00","CourseCloseDate":"/Date(1449331140000+0800)/","CourseCloseDate_js":"2015-12-05T23:59:00","CourseMC":"0","isActive":"Y","Permission":"S","Creator":{"UserID":null,"Name":"Julian Lin","Email":null,"Title":null,"UserGuid":"ac5d1b3c-117e-4f53-9126-20c72e75d615","AccountType":null},"hasGradebookItems":false,"hasTimetableItems":true,"hasGroupsItems":false,"hasClassGroupsForSignUp":false,"hasGuestRosterItems":false,"hasClassRosterItems":false,"hasWeblinkItems":false,"hasLecturerItems":true,"hasDescriptionItems":true,"hasReadingItems":true,"hasAnnouncementItems":false,"hasProjectGroupItems":false,"hasProjectGroupsForSignUp":false,"hasConsultationItems":false,"hasConsultationSlotsForSignUp":false,"hasLessonPlanItems":false,"Badge":0,"BadgeAnnouncement":0,"WebLinks":[],"Lecturers":[{"ID":"1ad4d077-9b35-4dcc-b903-8df5a6c0191b","User":{"UserID":null,"Name":"Julian Lin","Email":null,"Title":null,"UserGuid":"ac5d1b3c-117e-4f53-9126-20c72e75d615","AccountType":null},"Role":"Lecturer ","Order":1,"ConsultHrs":null},{"ID":"d212e95a-b1a9-48a4-9761-1a66fd5f5dd7","User":{"UserID":null,"Name":"Farah Binti Gulam Hussain Bawa","Email":null,"Title":null,"UserGuid":"27df487f-0af8-4895-832b-62e12a9a5c1e","AccountType":null},"Role":"Teaching Assistant ","Order":2,"ConsultHrs":null}],"Descriptions":[{"ID":"1e5f053b-8835-4692-be49-41f07234cfff","Title":"Learning Outcomes","Description":"Module Description:
\nThis module is to help students understand persuasive theories, and be able to apply them to research. The module introduces, and discusses different persuasive theories, and how to apply these theories to different research contexts. In this module, students scrutinize the social scientific approaches to persuasion. The module is designed with the emphasis on the application of different theories in designing persuasive messages. The main focus of the module is to understand various theoretical approaches to persuasive message design, cognitive processing such as central and peripheral routes of persuasion, and attitude change.
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\nObjectives:
\nAfter completion of the module, students should be able to\n