{"ModuleCode":"CO5226","ModuleTitle":"Public Health Communication","Department":"Saw Swee Hock School Of Public Health","ModuleDescription":"This module focuses on the design, implementation, and evaluation of communication programmes designed to change or reinforce health behaviour. Emphasis will be on the step-by-step process of (1) formative research and analysis (including use of conceptual frameworks, audience research, and assessment of the media, policy and service environment), (2) theory-based and evidence-based strategic design, (3) message development, pretesting, and materials production, (4) implementation and monitoring, and (5) theory-based evaluation and dissemination of findings. Upon completion of this module, students will be able to develop a work plan for a health communication project.","ModuleCredit":"4","Workload":"3-0-2-0-5","Prerequisite":"Students must pass the MPH core module CO5203-“ Lifestyle and Behaviour in Health and Disease”","AcadYear":"2014/2015","History":[{"Semester":1,"IVLE":[{"Announcements":null,"Forums":[],"Workbins":[],"Webcasts":[],"Gradebooks":[],"Polls":[],"Multimedia":[],"LessonPlan":[],"ID":"aa7887b6-78c0-4649-9d6b-c62eabe10fa9","CourseLevel":"1","CourseCode":"CO5226","CourseName":"PUBLIC HEALTH COMMUNICATION","CourseDepartment":"","CourseSemester":"Semester 1","CourseAcadYear":"2014/2015","CourseOpenDate":"/Date(1417017600000+0800)/","CourseOpenDate_js":"2014-11-27T00:00:00","CourseCloseDate":"/Date(1435679940000+0800)/","CourseCloseDate_js":"2015-06-30T23:59:00","CourseMC":"0","isActive":"N","Permission":"S","Creator":{"UserID":null,"Name":"MPH_IVLE","Email":null,"Title":null,"UserGuid":"fae807ef-5cc8-485c-af32-de3c6c45e56d","AccountType":null},"hasGradebookItems":false,"hasTimetableItems":false,"hasGroupsItems":false,"hasClassGroupsForSignUp":false,"hasGuestRosterItems":true,"hasClassRosterItems":true,"hasWeblinkItems":false,"hasLecturerItems":true,"hasDescriptionItems":true,"hasReadingItems":false,"hasAnnouncementItems":false,"hasProjectGroupItems":false,"hasProjectGroupsForSignUp":false,"hasConsultationItems":false,"hasConsultationSlotsForSignUp":false,"hasLessonPlanItems":true,"Badge":0,"BadgeAnnouncement":0,"WebLinks":[],"Lecturers":[{"ID":"e638f61c-39b8-42a6-b9b7-f85c7d73bf66","User":{"UserID":null,"Name":"Wong Mee Lian","Email":null,"Title":null,"UserGuid":"f3d2aa31-83fa-4806-9ef2-4aa706d591f0","AccountType":null},"Role":"Coordinator ","Order":2,"ConsultHrs":null},{"ID":"8940fca7-65b6-4fa4-8a69-549b8bc6aae0","User":{"UserID":null,"Name":"Hildon Zoe Jane-Lara","Email":null,"Title":null,"UserGuid":"2763f4ed-3c2b-454a-a693-d9cb963565d2","AccountType":null},"Role":"Coordinator ","Order":7,"ConsultHrs":null},{"ID":"f35359c9-f4ba-4e0d-bce2-f7e553a9ef78","User":{"UserID":null,"Name":"Sri Chander S/O Tikamdas Nebhr","Email":null,"Title":null,"UserGuid":"de588b2e-b04a-4cdd-9538-2f7ea1ac19d7","AccountType":null},"Role":"Lecturer ","Order":9,"ConsultHrs":null},{"ID":"a400e519-c784-443f-be3d-ad00d0dea8ac","User":{"UserID":null,"Name":"Online Students' Feedback Ex","Email":null,"Title":null,"UserGuid":"d1e2edac-8f5b-495c-a89f-97ae4440ae89","AccountType":null},"Role":"Co-Lecturer ","Order":10,"ConsultHrs":null},{"ID":"76f36ad6-c55c-441f-9694-4ca5824b1778","User":{"UserID":null,"Name":"Teo Mou De","Email":null,"Title":null,"UserGuid":"08e4111b-f021-43d5-ae29-712824b71c74","AccountType":null},"Role":"Co-Lecturer ","Order":11,"ConsultHrs":null}],"Descriptions":[{"ID":"b9c8149d-ce17-4865-a70e-7471548b10c2","Title":"Description","Description":"
\r\n\tThis module focuses on the design, implementation, and evaluation of communication programmes designed to change or reinforce health behavior.
\r\n\t
\r\n\tEmphasis will be on the step by step process of
\r\n\t1. formative research and analysis (including use of conceptual frameworks, audience research, and assessment of the media, policy and service environment),
\r\n\t2. theory-based and evidence-based strategic design,
\r\n\t3. message development, pretesting and materials production,
\r\n\t4. implementation and monitoring, and
\r\n\t5. theory-based evaluation and dissemination of findings.
\r\n\t
\r\n\tUpon completion of this module, students will be able to develop a work plan for a health communication project.
\r\n\t
\r\n\t By the end of the course, learners will
\r\n\t
\r\n\t\t\t\ta. Class Participation | \r\n\t\t\t\r\n\t\t\t\t10% | \r\n\t\t
\r\n\t\t\t\tb. Group Participation and Presentation | \r\n\t\t\t\r\n\t\t\t\t30% | \r\n\t\t
\r\n\t\t\t\tc. Mid-term Quiz | \r\n\t\t\t\r\n\t\t\t\t20% | \r\n\t\t
\r\n\t\t\t\td. Final Take-Home Assignment | \r\n\t\t\t\r\n\t\t\t\t40% | \r\n\t\t
\r\n\t\t\t\t | \r\n\t\t\t\r\n\t\t\t\t | \r\n\t\t
\r\n\t\t\t\tTOTAL | \r\n\t\t\t\r\n\t\t\t\t100% | \r\n\t\t