{"ModuleCode":"NM4883D","ModuleTitle":"New Media Production and Public Engagement","Department":"Communications And New Media","ModuleDescription":"This module will train students in the theory and practice of production processes to create new media platforms for public engagement based on an immersive project in collaboration with an industry partner. The module provides guided practice in creating, designing and running an online public engagement platform, producing editorial and video content driven by user engagement. It aims to expose students to the practices of creating editorials, writing commentaries, producing news content and developing digital engagement platforms.","ModuleCredit":"5","Workload":"0-3-0-5-4.5","Prerequisite":"Cohort 2011 and before: Completed 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.50 or be on the Honours track. Cohort 2012 onwards: Completed 80 MCs and obtain a minimum CAP of 3.20 or be on the Honours track.","Types":["Module"],"Lecturers":["Kenneth Tan"],"IVLE":[{"Announcements":null,"Forums":[],"Workbins":[],"Webcasts":[],"Gradebooks":[],"Polls":[],"Multimedia":[],"LessonPlan":[],"ID":"f02fced2-15a6-4dcb-9ae6-ff6673ef76c6","CourseLevel":"1","CourseCode":"NM4883D","CourseName":"NEW MEDIA PRODUCTION AND PUBLIC ENGAGEMENT","CourseDepartment":"","CourseSemester":"Semester 2","CourseAcadYear":"2014/2015","CourseOpenDate":"/Date(1417449600000+0800)/","CourseOpenDate_js":"2014-12-02T00:00:00","CourseCloseDate":"/Date(1431187140000+0800)/","CourseCloseDate_js":"2015-05-09T23:59:00","CourseMC":"0","isActive":"N","Permission":"S","Creator":{"UserID":null,"Name":"Kenneth Tan","Email":null,"Title":null,"UserGuid":"4b718b3c-3671-47e3-9993-40983fa841b3","AccountType":null},"hasGradebookItems":true,"hasTimetableItems":true,"hasGroupsItems":false,"hasClassGroupsForSignUp":false,"hasGuestRosterItems":false,"hasClassRosterItems":true,"hasWeblinkItems":false,"hasLecturerItems":true,"hasDescriptionItems":true,"hasReadingItems":false,"hasAnnouncementItems":false,"hasProjectGroupItems":false,"hasProjectGroupsForSignUp":false,"hasConsultationItems":false,"hasConsultationSlotsForSignUp":false,"hasLessonPlanItems":false,"Badge":0,"BadgeAnnouncement":0,"WebLinks":[],"Lecturers":[{"ID":"ee9ab397-58e3-4ca1-8fa3-359118b3dfcb","User":{"UserID":null,"Name":"Kenneth Tan","Email":null,"Title":null,"UserGuid":"4b718b3c-3671-47e3-9993-40983fa841b3","AccountType":null},"Role":"Lecturer ","Order":1,"ConsultHrs":null},{"ID":"aca43016-874e-4053-a6c0-2d1e7916ec1a","User":{"UserID":null,"Name":"Ng Guan Lin Derrick","Email":null,"Title":null,"UserGuid":"597792d8-2964-49aa-af18-af3233f0c2e5","AccountType":null},"Role":"Tutor ","Order":2,"ConsultHrs":null}],"Descriptions":[{"ID":"1e5f053b-8835-4692-be49-41f07234cfff","Title":"Learning Outcomes","Description":"This module will train students in the theory and practice of production processes to create new media platforms for public engagement based on an immersive project in collaboration with an industry partner. The module provides guided practice in creating, designing and running an online public engagement platform, producing editorial and video content driven by user engagement. It aims to expose students to the practices of creating editorials, writing commentaries, producing news content and developing digital engagement platforms. Note: schedule/reading list is subject to change. Weekly seminars will be held at UTown, Presentations Space Suite, Eduacation Resource Centre.","Order":1},{"ID":"2e5f053b-8835-4692-be49-41f07234cfff","Title":"Prerequisites","Description":"Cohort 2011 and before:\r\nCompleted 80 MCs, including 28 MCs in NM, with a minimum CAP of 3.50 or be on the Honours track.\r\n\r\nCohort 2012 onwards:\r\nCompleted 80 MCs and obtain a minimum CAP of 3.20 or be on the Honours track.","Order":2},{"ID":"4e5f053b-8835-4692-be49-41f07234cfff","Title":"Schedule","Description":"Venue: Presentations Space Suite, ERC
\n
\nNote:
\nSchedule is subject to change, due to changing iQ schedules. Students will be informed of any changes.
\nProduction/post-production still/video learning material TBA
\n*denotes graded assignments (Group assignment: IQ Vox pops not included, confirm date with Lecturer/TA)
\n
\n
\nSchedule
\nWeek 1 - 14 Jan 2015
\nIntroduction to New Media & Public Engagement
\n
\nWeek 2 - 21 Jan 2015
\nVideography Basics
\n
\nGroup homework: research and present student-issue project
\n
\nReading:
\n
\nArnstein, Sherry. A ladder of citizen participation.
\n
\nPublic Agenda. Public Engagement: A Primer.
\nhttp://www.publicagenda.org/files/public_engagement_primer.pdf
\n
\nWeek 3 - 28 Jan 2015
\nGroup presentation: student-issue project
\n
\nGroup homework: obtain vox pops, edit and present for week 4
\n
\nReading:
\n
\nBreakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Financial Times Press. Chapters 2,3,4,6
\n
\nHons. L. & Grunig, J. (1999). Guidelines for Measuring Relationships in Public Relations. Institute for Public Relations.
\n
\n
\nWeek 4 - 4 Feb 2015
\nGuest Lecture: Social media marketing & monitoring
\n*Group presentation and submission: student-issue project #1
\n
\nReading:
\n
\nBarker, Melissa. Social Media Marketing: A Strategic Approach. Cengage learning, 1st ed. Chapter 14: Social media monitoring.
\n
\nKaushik, Avinash (2009). Web 2.0: The Art of Online Accountability & Science of Customer Centrcity. Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor]. Chapter 5: The Key to Glory: Measuring Success, Chapter 9: Emerging Analytics: Social, Mobile and Video.
\n
\nBreakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Financial Times Press. Chapter 8
\n
\nWeek 5 - 11 Feb 2015
\nSoft launch of engagement platform
\nInfluencing and engaging the public using video/TV
\n
\nGroup homework: Post project on FB and promote using social media tools
\n
\n*Individual submission: Online journalism article (for IQ)
\n
\nReading:
\nTuten, T. & Solomon, M. (2013) Social Media Marketing. Pearson. Chapter 6: Social Publishing
\nBreakenridge, D. (2009). Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. Part III: Participating in Social Media (Chapters 11-14)
\n
\n
\nWeek 6 -18 Feb 2015
\nScreening: An inconvenient truth
\n
\nTerm Break
\n
\nWeek 7 - 4 Mar 2015
\nSocial Media usage
\n
\n*Individual Submission: Student-issue journalism article
\n
\nReading:
\nLovejoy, Kristen. Engaging Stakeholders through Twitter: How Nonprofit Organizations are getting More Out of 140 characters or Less. Public Relations Review Vol 38, Issue 2, June 2012, Pgs 313-318
\n
\nPublic Media 2.0 Field Report: Building Social Media Infrastructure to Engage Publics: Twitter Vote Report and Inauguration Report '09
\n
\ndownload article at http://www.cmsimpact.org/sites/default/files/documents/pages/TVR_Inaug09_Oct.pdf
\n
\n
\n
\nWeek 8 - 11 Mar 2015 (e-learning week)
\nGroup work: Produce and edit PSA / student-issue video
\n
\nWeek 9 – 18 Mar 2015
\nEditing and discussion of IQ Debate clip
\n
\n*Group submission: student-issue video #2 / PSA (post online)
\n
\n
\nWeek 10 – 25 Mar 2015
\nGroup presentation: student-issue video #2 / PSA
\n
\n
\nWeek 11 – 1 Apr 2015
\nScreening (TBA)
\n
\nWeek 12 - 8 Apr 2015
\nScreening (TBA)
\n*Individual submission: Journal
\n
\n
\nWeek 13 – 15 Apr 2015
\nConclusion
\n
\n*Individual submission: Measurement and analysis report
\n
\nSupplementary Reading:
\n
\n
\nBarger, C. (2011). The Social Media Strategist: Build A Successful Program From The Inside Out. McGrawHill.
\n
\nI DiStaso, M., McCorkindale, T. & Wright, W. (2011). ' How public relations executive perceive and measure the impact of social media in their organizations. Public Relations Review, 37 (3), pp. 325-328.
\n
\nPaine, K.D. (2011) Measure What Matters – Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships. Hoboken, NJ : John Wiley & Sons, Inc.
\n
\nBarger, C. (2011). The Social Media Strategist: Build A Successful Program From The Inside Out. McGrawHill.
\n
\nBrown, Blain (2012). Cinematography: theory and practice : imagemaking for cinematographers and directors. Focal Press.
\n
\n","Order":4},{"ID":"90daec26-1dbd-488a-8f61-67e6d60df5f8","Title":"Workload","Description":"0-3-0-5-4.5
Workload Components : A-B-C-D-E \r\n
A: no. of lecture hours per week \r\n
B: no. of tutorial hours per week \r\n
C: no. of lab hours per week \r\n
D: no. of hours for projects, assignments, fieldwork etc per week \r\n
E: no. of hours for preparatory work by a student per week","Order":9}],"ReadingFormatted":[],"ReadingUnformatted":[]}],"Timetable":[{"ClassNo":"1","LessonType":"Seminar-Style Module Class","WeekText":"Every Week","DayText":"Wednesday","StartTime":"1500","EndTime":"1800","Venue":"AS-DV"}],"CorsBiddingStats":[{"AcadYear":"2015/2016","Semester":"1","Round":"1A","Group":"Seminar-Style Module Class 1","Quota":"8","Bidders":"2","LowestBid":"137","LowestSuccessfulBid":"1","HighestBid":"143","Faculty":"Arts & Social Sciences","StudentAcctType":"Returning Students [P]"},{"AcadYear":"2015/2016","Semester":"1","Round":"1B","Group":"Seminar-Style Module Class 1","Quota":"6","Bidders":"1","LowestBid":"1","LowestSuccessfulBid":"1","HighestBid":"1","Faculty":"Arts & Social Sciences","StudentAcctType":"Returning Students [P]"},{"AcadYear":"2015/2016","Semester":"1","Round":"1C","Group":"Seminar-Style Module Class 1","Quota":"5","Bidders":"11","LowestBid":"3","LowestSuccessfulBid":"799","HighestBid":"2100","Faculty":"Arts & Social Sciences","StudentAcctType":"Returning Students [P]"},{"AcadYear":"2015/2016","Semester":"1","Round":"3A","Group":"Seminar-Style Module Class 1","Quota":"8","Bidders":"5","LowestBid":"1","LowestSuccessfulBid":"1","HighestBid":"1684","Faculty":"Arts & Social Sciences","StudentAcctType":"NUS Students [P]"},{"AcadYear":"2015/2016","Semester":"1","Round":"3B","Group":"Seminar-Style Module Class 1","Quota":"3","Bidders":"1","LowestBid":"780","LowestSuccessfulBid":"1","HighestBid":"780","Faculty":"Arts & Social Sciences","StudentAcctType":"NUS Students [P]"},{"AcadYear":"2014/2015","Semester":"2","Round":"1A","Group":"Seminar-Style Module Class 1","Quota":"20","Bidders":"27","LowestBid":"891","LowestSuccessfulBid":"2001","HighestBid":"4345","Faculty":"Arts & Social Sciences","StudentAcctType":"Returning Students [P]"},{"AcadYear":"2014/2015","Semester":"2","Round":"3A","Group":"Seminar-Style Module Class 1","Quota":"1","Bidders":"5","LowestBid":"1096","LowestSuccessfulBid":"4340","HighestBid":"4340","Faculty":"Arts & Social Sciences","StudentAcctType":"NUS Students [P]"}],"LecturePeriods":["Wednesday Afternoon"]}