{"ModuleCode":"BMK5004","ModuleTitle":"Design Thinking & Business Innovations","Department":"Marketing","ModuleDescription":"This module aims to raise the understanding of the significance of Design Thinking and its innovative applications to businesses. It would provide: a) insights on the cognitive issues of Design Thinking at the personal level; b) a broad review of the practice of Design Thinking at organizational level; c) an experience of the processes and methodologies needed to take a creative idea all the way to market. It does these through a series of lectures, case studies, and intensive design thinking workshops.","ModuleCredit":"4","Workload":"3-0-0-2-5","AcadYear":"2015/2016","History":[{"Semester":1,"Timetable":[{"ClassNo":"D1","LessonType":"Sectional Teaching","WeekText":"Every Week","DayText":"Wednesday","StartTime":"0800","EndTime":"1100","Venue":"BIZ1-0304"}],"IVLE":[{"Announcements":null,"Forums":[],"Workbins":[],"Webcasts":[],"Gradebooks":[],"Polls":[],"Multimedia":[],"LessonPlan":[],"ID":"2a2682ce-dccc-4620-a54a-e9cdd4b90e27","CourseLevel":"1","CourseCode":"BMK5004","CourseName":"DESIGN THINKING & BUSINESS INNOVATIONS","CourseDepartment":"","CourseSemester":"Semester 1","CourseAcadYear":"2015/2016","CourseOpenDate":"/Date(1432915200000+0800)/","CourseOpenDate_js":"2015-05-30T00:00:00","CourseCloseDate":"/Date(1449331140000+0800)/","CourseCloseDate_js":"2015-12-05T23:59:00","CourseMC":"0","isActive":"Y","Permission":"S","Creator":{"UserID":null,"Name":"Neo Kok Beng","Email":null,"Title":null,"UserGuid":"8c621b67-cc41-4f82-afe6-8f398ea2fea0","AccountType":null},"hasGradebookItems":true,"hasTimetableItems":true,"hasGroupsItems":false,"hasClassGroupsForSignUp":false,"hasGuestRosterItems":false,"hasClassRosterItems":false,"hasWeblinkItems":false,"hasLecturerItems":true,"hasDescriptionItems":true,"hasReadingItems":false,"hasAnnouncementItems":false,"hasProjectGroupItems":false,"hasProjectGroupsForSignUp":false,"hasConsultationItems":false,"hasConsultationSlotsForSignUp":false,"hasLessonPlanItems":false,"Badge":0,"BadgeAnnouncement":0,"WebLinks":[],"Lecturers":[{"ID":"3276eed9-cfaa-4ec2-ba39-ba3f6e6f8135","User":{"UserID":null,"Name":"Neo Kok Beng","Email":null,"Title":null,"UserGuid":"8c621b67-cc41-4f82-afe6-8f398ea2fea0","AccountType":null},"Role":"Lecturer ","Order":1,"ConsultHrs":null}],"Descriptions":[{"ID":"1e5f053b-8835-4692-be49-41f07234cfff","Title":"Learning Outcomes","Description":"
\n\tThis module aims to raise the understanding of the significance of Design Thinking, Business Modeling & Lean LaunchPad; and its innovative applications to businesses.
\n\n\t
\n\n\tIt would provide:
\n\n\t
\n\tParticipant will learn:
\n\tMajor Topics
\n\n\tDay: Wednesday
\n\n\tTime: 8am – 11am
\n\n\tVenue: BIZ1 3-4
\n\n\t
\n\n\t\t\t\t \n\t\t\t\t\tDate \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tDescription \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t12 Aug \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t1- Lecture \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tIntroduction & Design Thinking Exercise \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t19 Aug \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t2- Field Visit \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tNational Design Centre & IDA Labs \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t26 Aug \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t3- Lecture \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tValue Proposition & Business Model Innovation \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t2 Sep \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t4- Lecture \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tLean Methodology & Customer Development \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t9 Sep \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t5- Field Visit \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tNUS Plug-In @ Blk 71 \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t16 Sep \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t6- Lecture \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tIndividual Project Presentations (StoryBoard & Pitching) \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t23 Sep \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tTerm Break \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t30 Sep \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t7 – Briefing \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tGroup Projects Briefing # \n\t\t\t | \n\t\t
\n\t\t\t\t \n\t\t\t\t\t1 Oct – 13 Nov \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\t8 – 13 \n\t\t\t\t\n\t\t\t\t\tField Work \n\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t\tGroups to meet clients every week to report progress. \n\t\t\t\t\n\t\t\t\t\tClass meetings on alternate weeks for group learning. \n\t\t\t | \n\t\t
\n\t
\n\n\t* visit dates subject to changes due to availability.
\n\n\t
\n\n\t#current group projects are developing a crowd funding campaign for clients who intend to raise fund using the StarHub’s Crowdtivate platform.
\n","Order":6},{"ID":"7e5f053b-8835-4692-be49-41f07234cfff","Title":"Practical Work","Description":"There are 2 projects: