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module of the communication management sequence. It is designed to strengthen advanced students' understanding of strategic communication management principles and to provide opportunities for practical application of those principles to public relations problems or opportunities facing local or global organisations. It provides guided practice in conducting situational research, case studies and environmental scanning, formulating strategies to meet communication objectives, providing collateral materials designed to meet those objectives, evaluating communication effectiveness, and tracking and managing issues that can impact an organisation or its publics.
\n","Order":1},{"ID":"2e5f053b-8835-4692-be49-41f07234cfff","Title":"Prerequisites","Description":"3.5 CAP
\n80MC and above
\nNM3232 Strategic Communication: Concepts OR NM3233 Strategic Communication: Applications","Order":2},{"ID":"3e5f053b-8835-4692-be49-41f07234cfff","Title":"Teaching Modes","Description":"This is a seminar format module, where students will work on campaign planning for a client. In each session students will work in teams on their campaign plan with guidance from the lecturer.
\n","Order":3},{"ID":"4e5f053b-8835-4692-be49-41f07234cfff","Title":"Schedule","Description":"Week 1 (12 Aug)
\nIntroduction [Read Introduction]
\nClient presentations
\nLetter of application & resume due on IVLE, 5 p.m. Friday 15 Aug
\n
\nWeek 2 (19 Aug)
\nTeam formation and client assignments
\nSituation Analysis; Research [Read Steps 1, 2 & 3]
\nFinalize research plan and instruments
\n
\nWeek 3 (26 Aug)
\nSetting goals & objectives [Read Step 4]
\nConduct research
\n
\nWeek 4 (02 Sep)
\nFormulating Strategies [Read Steps 5 & 6]
\nConduct research
\n
\nWeek 5 (09 Sep)
\nSelecting Communication Tactics;Multicultural Communication [Read Step 7]
\nMedia relations
\nFinalize research
\n
\nWeek 6 (16 Sep)
\nLogistics; Budget [Read Step 8]
\nSituational Analysis Due (including final problem/opportunity statement)
\n
\nRECESS WEEK (20 Sep – 28 Sep)
\n
\nWeek 7 (30 Sep)
\nEvaluating the Strategic Plan [Read Step 9]
\nDraft Goals & Objectives Due; Plan Book Outline Due
\n
\nWeek 8 (07 Oct)
\n