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Week","DayText":"Friday","StartTime":"1200","EndTime":"1400","Venue":"AS6-0215B"}],"LecturePeriods":["Monday Afternoon"],"TutorialPeriods":["Tuesday Afternoon","Friday Morning","Friday Afternoon"]},{"Semester":2,"Timetable":[{"ClassNo":"1","LessonType":"Lecture","WeekText":"Every Week","DayText":"Monday","StartTime":"1200","EndTime":"1400","Venue":"AS7-0119"},{"ClassNo":"W1","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Tuesday","StartTime":"1300","EndTime":"1500","Venue":"AS4-0110"},{"ClassNo":"W2","LessonType":"Tutorial","WeekText":"Every Week","DayText":"Wednesday","StartTime":"1000","EndTime":"1200","Venue":"AS4-0110"}],"IVLE":[{"Announcements":null,"Forums":[],"Workbins":[],"Webcasts":[],"Gradebooks":[],"Polls":[],"Multimedia":[],"LessonPlan":[],"ID":"1e166440-57d2-419b-976f-de5bf10d4912","CourseLevel":"1","CourseCode":"NM3219","CourseName":"WRITING FOR COMMUNICATION MANAGEMENT","CourseDepartment":"","CourseSemester":"Semester 2","CourseAcadYear":"2014/2015","CourseOpenDate":"/Date(1416758400000+0800)/","CourseOpenDate_js":"2014-11-24T00:00:00","CourseCloseDate":"/Date(1431273540000+0800)/","CourseCloseDate_js":"2015-05-10T23:59:00","CourseMC":"0","isActive":"N","Permission":"S","Creator":{"UserID":null,"Name":"Francesca Nathan","Email":null,"Title":null,"UserGuid":"ad45b341-8778-4095-9cd3-3171bbb34714","AccountType":null},"hasGradebookItems":false,"hasTimetableItems":true,"hasGroupsItems":false,"hasClassGroupsForSignUp":false,"hasGuestRosterItems":false,"hasClassRosterItems":true,"hasWeblinkItems":false,"hasLecturerItems":true,"hasDescriptionItems":true,"hasReadingItems":true,"hasAnnouncementItems":false,"hasProjectGroupItems":false,"hasProjectGroupsForSignUp":false,"hasConsultationItems":false,"hasConsultationSlotsForSignUp":false,"hasLessonPlanItems":false,"Badge":0,"BadgeAnnouncement":0,"WebLinks":[],"Lecturers":[{"ID":"64fbaec6-0d09-47ab-bc03-621734108b6d","User":{"UserID":null,"Name":"Francesca Nathan","Email":null,"Title":null,"UserGuid":"ad45b341-8778-4095-9cd3-3171bbb34714","AccountType":null},"Role":"Lecturer ","Order":1,"ConsultHrs":null},{"ID":"cd6216d8-5115-4867-ab5f-08319a327dd6","User":{"UserID":null,"Name":"Nicholas Yap","Email":null,"Title":null,"UserGuid":"bef34e3a-45ae-44f3-9a06-e25c1fff5dde","AccountType":null},"Role":"Lecturer ","Order":2,"ConsultHrs":null}],"Descriptions":[{"ID":"1e5f053b-8835-4692-be49-41f07234cfff","Title":"Learning Outcomes","Description":"This course is designed to (i) develop your skills in public relations writing (ii) enhance your acumen for delivering persuasive yet ethical messaging (iii) engage your publics in mainstream and social media and (iv) cultivate in you a mindset that benefits effective and critically astute public relations practitioners.
\n
\nBy the end of the course, you should be able to understand the scope and responsibilities of a PR professional’s remit, as well as execute basic PR writing and projects which are appropriate for your target audience.
\n
\nThe course provides opportunities for you to
\n• Sharpen your writing skills
\n• Write for impact
\n• Critically evaluate your own writing as well as those of your peers and teachers
\n• Track and identify communication issues","Order":1},{"ID":"2e5f053b-8835-4692-be49-41f07234cfff","Title":"Prerequisites","Description":"English, creativity and drive
\nSuccessful public relations practitioners, possess among other qualities, a good command of English, a competent level of grammar and a reasonably wide vocabulary, an intellectual curiosity, a penchant for creative thinking and the determination to excel in course work. You are expected to come to the course with these qualities too.
\n ","Order":2},{"ID":"3e5f053b-8835-4692-be49-41f07234cfff","Title":"Teaching Modes","Description":"Teaching Modes
\n
\nWeekly lecture, Monday 12pm-2pm at AS7-01-19 followed by a lab on either Tuesday or Wednesday.
\nPlease choose from one of two lab groups:
\nTuesday 1pm - 3pm
\nWednesday 10am – 12pm
\nVenue for tutorials is at: AS4-01-10
\nWeekly tutorials start from Week 3 of term.
\n
\n
\n ","Order":3},{"ID":"4e5f053b-8835-4692-be49-41f07234cfff","Title":"Schedule","Description":"Course Schedule for NM3219 ~ Writing for Communication Management
\n
\nFirst lecture: Monday 12 January 2015, 12-2pm, AS7-01-19 (Subject to change)
\n
\n\t\t\t\tWeek | \n\t\t\t\n\t\t\t\tLecture | \n\t\t\t\n\t\t\t\tLab | \n\t\t
\n\t\t\t\t1) 12- 16 January | \n\t\t\t\n\t\t\t\tWriting for Communication Management is as easy as ABC \n\t\t\t\t | \n\t\t\t\n\t\t\t\t | \n\t\t
\n\t\t\t\t2) 19 – 23 January | \n\t\t\t\n\t\t\t\tAnatomy of a PR Plan \n\t\t\t\t | \n\t\t\t\n\t\t\t\t \n\t\t\t\t \n\t\t\t\t \n\t\t\t\t | \n\t\t
\n\t\t\t\t3) 26 – 30 January \n\t\t\t\t \n\t\t\t\t | \n\t\t\t\n\t\t\t\tMedia Relations I \n\t\t\t\t \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise | \n\t\t
\n\t\t\t\t4) 2 – 6 February \n\t\t\t\t | \n\t\t\t\n\t\t\t\tMedia Relations II \n\t\t\t\t \n\t\t\t\t \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise \n\t\t\t\t | \n\t\t
\n\t\t\t\t5) 9-13 February | \n\t\t\t\n\t\t\t\tCrisis Management I \n\t\t\t\t \n\t\t\t\t \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise \n\t\t\t\t \n\t\t\t\t | \n\t\t
\n\t\t\t\t6) 16 – 20 \n\t\t\t\t February \n\t\t\t\t | \n\t\t\t\n\t\t\t\tCrisis Management II | \n\t\t\t\n\t\t\t\tLab Exercise | \n\t\t
\n\t\t\t\t23-27 February | \n\t\t\t\n\t\t\t\tRECESS | \n\t\t\t\n\t\t\t\tRECESS | \n\t\t
\n\t\t\t\t7) 2 -6 March | \n\t\t\t\n\t\t\t\tCampaigns & Events \n\t\t\t\tBranding \n\t\t\t\t \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise | \n\t\t
\n\t\t\t\t8) 9 - 13 March \n\t\t\t\t | \n\t\t\t\n\t\t\t\tInvestor Relations | \n\t\t\t\n\t\t\t\tLab Exercise \n\t\t\t\t \n\t\t\t\t | \n\t\t
\n\t\t\t\t9) 16 – 20 March | \n\t\t\t\n\t\t\t\tCommunity Relations \n\t\t\t\t \n\t\t\t\tGovernment Relations \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise \n\t\t\t\t | \n\t\t
\n\t\t\t\t10) 23 – 27 March \n\t\t\t\t | \n\t\t\t\n\t\t\t\tInternal Relations \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise | \n\t\t
\n\t\t\t\t11) 30 March – 3 April \n\t\t\t\t | \n\t\t\t\n\t\t\t\tPR Value | \n\t\t\t\n\t\t\t\tLab Exercise \n\t\t\t\t | \n\t\t
\n\t\t\t\t12) 6 – 10 April | \n\t\t\t\n\t\t\t\tMonitoring, Evaluation and Re-positioning \n\t\t\t\t | \n\t\t\t\n\t\t\t\tLab Exercise | \n\t\t
\n\t\t\t\t13) 13 - 17 April \n\t\t\t\t | \n\t\t\t\n\t\t\t\tModule Review | \n\t\t\t\n\t\t\t\t \n\t\t\t\tReview of assignments \n\t\t\t\t \n\t\t\t\t | \n\t\t