{"ModuleCode":"BMA5505","ModuleTitle":"Services Marketing","Department":"Dean's Office (Biz)","ModuleDescription":"This course provides an in-depth appreciation and understanding of the unique challenges inherent in managing and delivering service excellence at a profit. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. It develops an understanding of the `state of the art? of service management thinking and promote a customer service-oriented mindset.","ModuleCredit":"4","Workload":"3-0-0-0-7","Prerequisite":"BMA5009","AcadYear":"2014/2015","History":[{"Semester":1,"Timetable":[{"ClassNo":"P1","LessonType":"Lecture","WeekText":"Every Week","DayText":"Friday","StartTime":"1800","EndTime":"2100","Venue":"BIZ1-0305"}],"IVLE":[{"Announcements":null,"Forums":[],"Workbins":[],"Webcasts":[],"Gradebooks":[],"Polls":[],"Multimedia":[],"LessonPlan":[],"ID":"0a957975-9c10-4253-9f66-b33875562702","CourseLevel":"1","CourseCode":"BMA5505","CourseName":"SERVICES MARKETING","CourseDepartment":"","CourseSemester":"Semester 1","CourseAcadYear":"2014/2015","CourseOpenDate":"/Date(1408118400000+0800)/","CourseOpenDate_js":"2014-08-16T00:00:00","CourseCloseDate":"/Date(1417795200000+0800)/","CourseCloseDate_js":"2014-12-06T00:00:00","CourseMC":"0","isActive":"N","Permission":"S","Creator":{"UserID":null,"Name":"Yeoh Teng Kwong","Email":null,"Title":null,"UserGuid":"f81a5ad9-422b-4f6c-b024-e05bbaa76729","AccountType":null},"hasGradebookItems":false,"hasTimetableItems":true,"hasGroupsItems":false,"hasClassGroupsForSignUp":false,"hasGuestRosterItems":false,"hasClassRosterItems":false,"hasWeblinkItems":false,"hasLecturerItems":true,"hasDescriptionItems":true,"hasReadingItems":false,"hasAnnouncementItems":false,"hasProjectGroupItems":false,"hasProjectGroupsForSignUp":false,"hasConsultationItems":false,"hasConsultationSlotsForSignUp":false,"hasLessonPlanItems":false,"Badge":0,"BadgeAnnouncement":0,"WebLinks":[],"Lecturers":[{"ID":"7366a150-a8e5-406e-bf33-ab50bdcaa838","User":{"UserID":null,"Name":"Yeoh Teng Kwong","Email":null,"Title":null,"UserGuid":"f81a5ad9-422b-4f6c-b024-e05bbaa76729","AccountType":null},"Role":"Lecturer ","Order":1,"ConsultHrs":null}],"Descriptions":[{"ID":"a84c4c51-b121-434a-aa6e-133703b1102e","Title":"Workload","Description":"3-0-0-0-7
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A: no. of lecture hours per week \r\n
B: no. of tutorial hours per week \r\n
C: no. of lab hours per week \r\n
D: no. of hours for projects, assignments, fieldwork etc per week \r\n
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Workload Components : A-B-C-D-E \r\n
A: no. of lecture hours per week \r\n
B: no. of tutorial hours per week \r\n
C: no. of lab hours per week \r\n
D: no. of hours for projects, assignments, fieldwork etc per week \r\n
E: no. of hours for preparatory work by a student per week","Order":9}],"ReadingFormatted":[],"ReadingUnformatted":[]}],"Lecturers":["Yeoh Teng Kwong"],"LecturePeriods":["Friday Evening"]}]}